Find what's holding your growth back, and build the plan to tackle it.

A focused 3-month engagement for DTC and CPG brands across paid media, creative, offer, and the team that runs them.

Apply to work together Book a single session
Claire Yi

Former VP of Growth at Grüns through the company's acquisition by Unilever. I was the first marketing hire and employee #3 at the company. Over my time there, I led paid media, creative, e‑commerce, and Amazon, and hired a team of more than 20.

The 3-month engagement

$15,000per month · 3-month engagement

Included every month

  • One 2-hour working session
  • Two 45-minute check-ins
  • Email support, with replies within one business day
Apply for the 3-month engagement

Deliverables by focus area

Paid mediaAccount restructure plan (or a launch plan, if pre-launch), budget allocation, and testing roadmap
Creative strategyCreative testing framework, 6 creative briefs (2 concepts, each in 3 execution methods), and a production cadence
Offer or landing pagesAn offer test plan and messaging hierarchy, or a landing page test roadmap, whichever is the bigger need
Team and hiringOrg design, role scorecards, and a hiring plan
CultureTeam operating rhythm: rituals, rules for making decisions, and how feedback works
LeadershipOne-on-one working sessions and a personal development plan (if necessary)

Why three months

Making a monetary impact requires time to diagnose, thoughtfully build, and execute properly.

Month 1

Diagnose and plan

  • Written audit of your focus areas: what's working, what to stop, and what to fix first
  • Start implementing after aligning on plans
Month 2

Implement and iterate

  • Feedback on work as it ships: ads, briefs, landing pages, hiring decisions
  • Updated plan based on what's working
Month 3

Build systems and hand off

  • Playbook your team can run on its own
  • Templates and processes for your focus areas

My style

I keep things simple.

I speak in plain terms. Big words add complexity, and what matters most is that we understand each other quickly and accurately. That's also what makes good marketing work.

I make logical hypotheses.

I am incredibly observant and build logical hypotheses to inform the next step. It's not enough to just try things. We have to build strong guesses, backed by some level of evidence, that point us in the right direction over time.

I still operate.

When I'm not advising on growth marketing, I make my own content so I can keep flexing that muscle. I've grown a TikTok profile to 200K followers in two years, and driven about $100K in sales for a brand with one organic video on Instagram and TikTok.

Is this a fit?

A strong fit

  • Consumer brand with $3M+ in annual revenue
  • Minimum $50k+ per month in paid media spend
  • Or funded pre-launch, with a committed launch budget
  • A team ready to implement

Not the right fit

  • Brands still finding product-market fit
  • Looking for someone to run ads day to day

To give each client the right focus, I keep my roster small, so openings are limited:

Apply for the 3-month engagement
Single advisory sessions

Not ready for a full engagement?

Book focused time. Each session is a live video call. I review your application and materials beforehand. Please fill out this application so I can come prepared and make the most of our time.

30 minutes$2,000
1 hour$3,500
2 hours$5,000
Apply for a session

How it works

The application takes about 5 minutes.

Start your application
  1. 1
    Apply

    Tell me about your brand, your numbers, and where you're stuck.

  2. 2
    I review it personally

    I aim to respond within 1–3 business days.

  3. 3
    Intro call

    If it's a match, we set up a call to confirm scope and timing.